Snapchat presentation by Toshiya Hasegawa, Head of Japan Market Development
Advertising Week Asia 2022 was full of many typical conference events; speakers, interactive displays, free give aways (like bluetooth headphones!), and of course networking.
This event, hosted at Tokyo Midtown in Roppongi, seemed to have a special atmosphere to it. Whether it was the undeniably catchy Pinterest jingle or the sense that there is light at the end of the Covid-19 tunnel, one theme appeared to me above all: the hopeful numbers and the vocabulary echoed by virtually every speaker.
There are a few notes to keep in mind when reading this:
This is primarily regarding the Japanese market
The data was gathered over the last 2-3 years (during the pandemic)
Nearly everything discussed is about how to move forward after corona & the changes that will incur due to the event
Getting right into it, I will start with the numbers:
8% - Japan's percentage of online servive usage, catching up to other global leaders (31% for China and 14% for the U.S.)
15% - the likeliness that Microsoft Edge and Bing users will spend money online
50% - how many people do more personal tasks during work
61% - the percent of consumers who shop during work
76% - how many believe life changed permenantly since the pandemic started
56% - say the number one benefit of remote work is increased family time
72% - the number of global companies that want to work towards environmental sustainability
56% - the percent of people who will not skip ads if the service is free
80% - how many people use video streaming services
71% - how many people regularly watch YouTube
83% - percent of TikTok users who say they enjoy ads
90% - the number of Snapchat users between ages 13-24 (Gen Z)
45% - increase in attention when using VR
70% - increase in retention when using VR
75% - the percent of poeple who will use VR "frequently" in the next 3 years
80% - how many Pinterest users "love" shopping
80% - the amount of trend predictions Pinterest got correct in their trend prediction report
57% - number of Pinterest users who are Gen Y or Gen Z
30 per day - number of times Snapchat users open the app, on average
600 million - global Snapchat users
8 per day - hours spent engaged with media per day
Top 3 - Japan's rank in terms of TikTok's global users
No. 1 - TikTok's rank amongst SNS advertisment platforms
81 million - number of Pinterest users per month
96 - number of times people check their phone a day